SmileDirectClub
Slay Your Smile
When you don’t like your smile, you hide it. And when you hide your smile, you don’t let your inner beauty shine.
That’s why SmileDirectClub is teaming up with drag queens.
As performers based in beauty and self expression, drag queens show how with a few adjustments, you can really let your true self shine.
Category Is… Confidence!
On the mainstage of SmileDirectClub’s Instagram, famous drag queens will showcase themselves at their most confident.
Each post will contain interviews where these queens will provide tips and tricks for feelin’ all the self love.
Radio Realness
You’re less likely to speak with confidence when your smile causes low self-esteem.
So, SmileDirectClub will create radio spots that allow consumers to hear the difference that confidence can make.
Retainer Realness
You and your smile shouldn’t be the only things that’re fabulous! SmileDirectClub will be offering consumers
the option to customize their aligner cases with add-ons like an internal mirror to check (and fix) that mug, as well as a customizable bejeweled case for your case.
C’mon Smile Shop, Let’s Get Sickening
At our Smile Shop brick-and-mortars, we’ll host drag queen
meet & greets with legendary and locals queens alike.
At these events, consumers will get a chance to get their aligner cases signed, as well as receive a special discount on any add-ons they wish to procure.
Sissy That Scaler
For most people, any type of dental work is a nerve wracking endeavor. To ensure folks can sashay into their appointments with confidence, once a month, Smile Shop orthodontists will get in full glam to show that they’re not that scary and just want people to have sickeningly straight teeth.