Diablo IV
The Church of Lilith
Submitted for The One Club’s Young Ones One Show 2023
Awarded:
Silver Pencil — Integrated
Merit — Experiential
Since 2022, America has been in its first ever national blood crisis. In response to the dire need for blood-soaked renewal, Diablo IV partners up with America’s Blood Centers to create the Church of Lilith, and spill blood to save lives.
Blood is the Key
The Church of Lilith will take over cathedrals and churches across the country and transform them into blood donation centers.
Sweat & Sacrifice
Not everyone can donate blood, but Lilith always finds
a way. Volunteers will be able to keep the blood flowing and show their devotion through their sweat.
Leave No Vein Untapped
Devotees unable to make the pilgrimage will be able to sacrifice all the same. Donation trucks will travel the country to collect every last drop of blood.
Reap What You Sow
No sacrifice goes unnoticed. Those who commit themselves
to Lilith, blood or sweat, get exclusive in-game rewards and perks for Diablo IV.
Team: Andrew Barnes (CW)
Emily Fisher (AD)
Matt Scherber (CW)
Rachel Taylor (AD)
Noah Wehr (CW)